About Miros
Shoppers fail to find what they want 60% of the time (Google). For visual categories, 85% never search. 90% type queries too vague to return the right product. Miros reads intent from behaviour, surfaces the right products in under 60 seconds.
Origin
The founders first solved sizing with Fits.me - a virtual fitting room technology that was acquired by Rakuten and is still in use today. The platform has aided EUR 8 billion in sales.
But sizing doesn't matter if shoppers never find the product in the first place. That insight led to the founding of FIND.fashion in 2019, which became Miros.
Technology
Intelligent Feed was co-developed with the University of Tartu iCV Lab, ranked in the European Top 1% for computer vision research. Four years of dedicated R&D.
Miros owns the IP.
Team
13 people across Tallinn, Lisbon, and Belgrade.
Co-founder & CEO
20+ years in e-commerce technology. Co-founded Fits.me, acquired by Rakuten. 5x founder with multiple patents.
Co-founder & Chief Scientist
AI and machine learning lead. Previously Chief Scientist at Rakuten Fits.me. Multiple visual AI patents.
Co-founder & CPO
Previously at Bolt.
Backing
Pre-Series A led by EBRD Venture Capital and Tera Ventures.
Angel investor: Toomas Hendrik Ilves, former President of Estonia.
"It took 17 minutes to decide I wanted to invest."
Toomas Hendrik Ilves
Lead investors
EBRD Venture Capital
Lead investor
Tera Ventures
Lead investor
Partners
SAP
NVIDIA
PwC
Recognition
Best AI Product, Retail
CogX
Hottest eCommerce & Retail Tech
The Europas
Excellence in AI
Business Intelligence
We're building the intent layer that e-commerce has been missing. Talk to us.
