If you’re in e-commerce, you already know the importance of the Product Detail Page (PDP). It’s the heart of your store, right? Shoppers land there from search engines, social media, or ads, ready to click “buy.” And your job? Make that transaction as seamless as possible. Simple, right? Well, not quite.
Here’s the twist: Most shoppers aren’t landing on your PDP to buy that product. Surprised? You should be. A whopping 58% of users who land on a PDP and end up buying don’t even purchase the item they originally landed on – they buy something else entirely.
That’s right—more than half of your customers leave your PDP with a different product in their cart. So, if your PDP is laser-focused on selling just that one item, you’re missing a huge opportunity. Instead of thinking of the PDP as the final stop, think of it as a front door to a bigger shopping journey.
The Data Tells a Bigger Story
Let’s take a closer look at what the data reveals. 0.63% of users who land on a PDP end up purchasing the exact item on the page. Good news! But that’s not where the story ends.
Another 24% of PDP visitors start navigating the site (let’s call them “Explorers”), checking out related products, categories, or collections. Within this group, the conversion rate jumps to 3.6% – already impressive. Now imagine this: What if you could capture more of the nearly 76% of PDP visitors who currently bounce and turn them into Explorers? That’s where the real opportunity lies.
The Hidden Power of the PDP: More Than Just a Product Pitch
Too often, businesses design their PDPs with a singular goal – sell the product featured on that page. They fill it with slick images, detailed descriptions, and glowing reviews. While that’s important, they often overlook something crucial: the bigger picture. Shoppers rarely buy the first product they click on. Instead, the PDP should be a springboard for product discovery.
Picture a customer landing on a PDP for a red leather jacket. Sure, they were curious enough to click, but maybe it’s not quite what they want. Instead of letting them leave, this is where your PDP can truly shine. By using AI-powered product search and AI recommendation engines, you can guide them toward other options that might better match their taste.
How Miros Helps: Turning “Maybe” Into “Must-Have”
This is where Miros Tagless Discovery Engine and, especially, the category-defining Wordless Search comes into play. Traditional PDP recommendation methods- whether manually curated or outdated collaborative filtering – are limited. Miros brings AI innovation in search to the table, analyzing user behavior and browsing patterns in real time. The result? AI-driven product recommendations that feel personal, timely, and relevant.
Shoppers landing on a PDP aren’t necessarily committed to that product – they’re often still exploring. Miros taps into that curiosity by offering relevant alternatives, even products the customer didn’t know they wanted. Whether through Wordless Search or smart recommendation sections, Miros helps users seamlessly discover items that align with their evolving preferences, as detected by Miros intent extraction AI models.
For example, if a shopper clicks on a red jacket but hesitates, Miros can suggest accessories, similar jackets in different colors, or even entirely new styles that match the user’s growing interests. With AI-powered search and personalized product discovery, every PDP becomes a gateway to something more exciting.
Why It Matters: Boosting Your Bottom Line
This approach isn’t about cool AI buzzwords – it’s about achieving real business results. By transforming the PDP from a one-product showcase into a hub for AI-driven shopping, you can increase average order values, improve customer retention, and boost conversion rates. When shoppers feel like your store truly understands their needs, they stick around, explore, and – ultimately – buy items they love and need.
The data is clear. PDP is largely just the start of the journey. If your page isn’t built to guide that journey, you’re leaving money on the table. With AI-powered recommendation systems and personalized product search, you can turn those “maybe” moments into “must-have” sales.
Ready to elevate your PDP? Let Miros show you how. Book a demo now.
