Picture this: you’re on the hunt for that perfect dress – something “flowy, boho, with a bit of edge.” You type it into the search bar, and what do you get? Maybe a couple of hits, or worse, zero results. The next step? Endless scrolling, fiddling with filters, and a rising sense of frustration. Welcome to the world of traditional text search, where getting what you want can feel like a game of trial and error.
Let’s face it – traditional text search and category browsing have their limits. It’s like asking your computer for a “flowy boho dress” and getting back a shrug because it can only match exact keywords. Sure, it works for straightforward queries like “black leather jacket,” but throw in something a little more nuanced, and you’re left digging through results that barely come close.
Step 1: Finding Items You Like – No Keywords Required
Enter Miros’ AI-based semantic search – the Discovery Bar. This isn’t your run-of-the-mill search engine. It goes beyond just keywords, understanding both product images and unstructured metadata. It can tell the difference between “flowy” and “frumpy” without needing everything to be labeled. It’s like having a personal stylist who knows exactly what you mean, even if you can’t quite describe it.
But here’s the thing – this advanced AI-powered search gets you to the point where you see something you like. It’s that moment where you think, “This is almost it.” But how do you go from liking something to loving it?
Step 2: Wordless Search Turns “Like” into “Love”
Now, what if your search could be refined even more, and you didn’t have to type another word? That’s where Wordless Search comes in—a groundbreaking tool that lets you fine-tune your search just by interacting with items. AI visual search engines and image-based search take your clicks and scrolls as cues, zeroing in on the exact features you’re drawn to. It’s like having a mind-reading stylist—no more trying to describe the indescribable. Just let your eyes do the talking.
Miros’ solution uses these subtle hints from your interactions to deliver results that aren’t just close—they’re spot on. It’s AI-driven personalization at its best, adapting to your intent and refining the options until you find the one you absolutely love.
The Business Impact: A Win-Win for Everyone
Let’s get down to business. In today’s e-commerce landscape, standing out is more crucial than ever. Shoppers are expecting more and more – they’ve gotten the memo about AI, and know what it can do. If ChatGPT can do this, why can’t this e-commerce store, right? They want no more experimenting with search terms or endlessly tweaking filters. They want your store to understand them, fast.
The combination of AI-driven search and Wordless Search doesn’t just enhance the shopping experience – it drives business growth. With more relevant search results, shoppers are more likely to find exactly what they want, leading to higher conversion rates, increased average order values, and improved customer retention.
In a world where the difference between “like” and “love” can make or break a sale, Miros is here to turn every search into a success story. Ready to elevate your e-commerce platform? Let Miros show you how we turn “almost there” into “this is the one!” with every search.
Book a quick demo with our team.
