Visual merchandising tool is an AI-based search solution that understands what’s in the product photo you just clicked and uses this information to put an entire wall of (actually) similar products in front of you.
It helps online shoppers:
- Minimize time spent searching for desired products
- Get only the products they have in mind for that particular search
- Enjoy their shopping journey as much as they enjoy scrolling TikTok or Pinterest.
60 seconds or less is all it takes for a visitor to get EXACTLY what they want. That’s how smart merchandising should be done.
And that’s why retailers must not ignore the potential of AI-based search within ecommerce.
Swift and Precise Product Discovery
Imagine a scenario where a customer is searching for a specific product on a website.
Let’s say the website is selling shoes.
The shopper makes multiple attempts to properly word the text-based query. They open god-knows-how-many windows and still do not see the sneakers they had in mind.
A visual merchandising tool solves this problem, allowing visitors to enter one
query and – by swiftly navigating through several product images – get exactly the shoes they wanted.
This means customers can use wordless search to find what they’re looking for in a fraction of the time it would take with traditional search methods.
It’s like the website is reading the shopper’s mind.
Making Cookies and Metadata Irrelevant
Traditional search and personalization methods rely heavily on cookies and metadata.
A visual merchandising tool helps online shops provide an engaging shopping experience without taking a single piece of private customer data.
And the boring struggle of manually creating metadata tags? You can say goodbye to that.
Since AI-based visual search reads what’s in the photo and uses this visual information to curate similar products, the pain of handling metadata for each and every product photo becomes a thing of the past.
It’s a win-win situation for both parties – customers get a seamless shopping experience, and you speed up your ecommerce operations and processes.
Increased Ecommerce RevenueWhen customers find what they want quickly and effortlessly, it significantly increases the likelihood of them making a purchase.
The result?
Your ecommerce revenue goes up.
Using a visual merchandising tool creates an enticing visual journey for your customers. They get the items they want more quickly. They effortlessly explore more products and ultimately add more items to their cart.
This boosts your ecommerce revenue, making it a smart investment for your business.
Let’s Increase Your E-commerce Revenue With Miros
Miros.ai is a visual merchandising tool. An easy-to-implement AI-based visual search solution that will improve your e-commerce strategy by offering three key benefits:
- Quick product discovery
- Streamlined ecommerce operations
- Increased revenue
But there are many more advantages this solution can bring you to help beat direct competition. Book a demo with the Miros team and learn ALL the benefits of smart merchandising. Allow your shoppers to get an immersive TikTok-like shopping experience that encourages more purchases.
