This Privacy Notice describes how Miros OÜ as the personal data controller processes the personal data of representatives of its business partners and customers, business partners who are natural persons, as well as individuals who visit our website at www.miros.ai (“you”). The Privacy Notice also describes the privacy rights available to you. This page is used to inform website visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service, the Miros website.
The controller of your personal data is Miros OÜ (“Miros”, “we”). Miros is responsible for ensuring that your personal data is processed in accordance with this Privacy Notice and applicable personal data protection laws, in particular with the General Data Processing Regulation (EU) 2016/679 (“GDPR”).
Contact details of the controller:
Miros OÜ
Registry code: 14677640
Address: Tehnika 16, Tallinn 10149, Estonia
E-mail: info@miros.ai
If you are (a) our current or prospective business partner as a natural person or (b) a representative of our current or potential business partner or customer, we collect your personal data in various ways. In particular, we collect personal data provided directly by you when you order services from us or when we order goods or services from you, or when you otherwise communicate with us. We may also receive your personal data from legal persons with whom we have a contractual relationship. To the extent permitted by applicable law, we may also collect your personal data from third parties, such as government authorities, databases, etc.
Due to our contractual and statutory rights and obligations related to our business relationship, we may process the following personal data about you:
– general personal data, such as your name and the language of communication;
– contact details, such as your e-mail address and phone number. In case you are representative of a legal person, we also collect data on your employer and your position position, as well as information on the authorisation (right of representation);
– information related to our contractual relationship, such as data on inquiries and responses, feedback on our business activity, data on invoicing and transactions (including information on completed sales, fees payable and tax liabilities), details of the contract concluded between the business partner and us, personalised Miros user account (including usage records, such as time, location, audit log);
– data related to a breach of the contract, such as nature and time of the breach;
– data about our marketing activities towards you, such as information about the undertaken marketing activities (e-mails, calls, meetings).
We may also collect other personal data about you that you voluntarily provide to us in the course of our contractual relationship. You can provide us with other personal data if you wish, but this is not required for the purposes related to our contractual relationship.
If you are a visitor of our website, we collect your personal data provided by you in the course of using and engaging with our website, including through the “Book a Demo” form.
– If you wish to book a demo of our service, we require you to submit your name, e-mail address, phone number as well as information about your employer, your job title and your industry. We also require you to provide information about where you heard about us. You may voluntarily provide additional information.
– Through the use of Cookies in accordance with section 4 of the Privacy Notice, we collect information about your IP address, used devices, usage of our website, navigation, analytics and log data associated with the use and engagement with our website.
We may process the personal data of our contractual and business partners’ representatives for the following purposes and on the following legal bases:
1) Establishing relationships with potential business partners and customers, including by contacting leads or target customers via phone, e-mail or otherwise, and marketing our services, conducting demos, etc. For these purposes, the legal basis for the processing of your personal data is our legitimate interest in business development in the course of our ordinary business activities (Article 6(1)(f) of the GDPR).
2) Management of business relationships and offering services to our customers. For these purposes, the legal basis for the processing of your personal data is usually our legitimate interest in maintaining business relationships and providing our services to our customers (Article 6(1)(f) of the GDPR). Where we have a business relationship directly with you as a natural person, the legal basis for processing your personal data for this purpose is the necessity to perform our obligations under the contract entered into with you (Article 6(1)(b) of the GDPR).
3) Managing and responding to customer inquiries and support requests. For this purpose, the legal basis for the processing of your personal data is our legitimate interest in maintaining a high level of customer service (Article 6(1)(f) of the GDPR).
4) Establishing, exercising and defending any potential legal claims. Where the processing of your personal data is necessary for taking action on legal claims or for compliance, regulatory and investigative purposes, the legal basis for the processing of your personal data is our legitimate interest in establishing, exercising and defending legal claims (Article 6(1)(f) of the GDPR).
5) Complying with our legal obligations deriving from applicable law. For these purposes, the legal basis for the processing of your personal data is the respective legal provision obliging us to process the relevant data (in accordance with Article 6(1)(c) of the GDPR). Such legal obligations may derive, for example, from accounting and tax laws.
We may process the personal data of the visitors of our website for the following purposes and on the following legal bases:
1) Managing and responding to inquiries and demo requests. For this purpose, the legal basis for the processing of your personal data is our legitimate interest in business development and high quality of service (Article 6(1)(f) of the GDPR) or taking steps at your request to enter into a contract with you (Article 6(1)(b) of the GDPR).
2) Improving and developing our website, including for security purposes. For these purposes, the legal basis for the processing of your personal data is our legitimate interest in enhancing the functioning of our website, conducting analytics, improving access to content that Miros publishes, and ensuring the technical availability and security of our website and services (Article 6(1)(f) of the GDPR). Where we use cookies for these purposes, we ask for your consent for the placement of optional cookies in accordance with section 4 of this Privacy Notice.
We may use web cookies and other similar technologies (hereinafter “Cookies”) on our websites and in our customer application. Cookies are small bits of information that are placed on your device. For instances, Cookies enable us to remember information about your activities and preferences on our website to make the use and navigation more efficient and user-friendly by providing you a more customised experience when you use our website or our application. These Cookies are divided into essential and optional Cookies.
Essential Cookies are necessary to make our website work and function properly. As these Cookies are strictly necessary for the functioning of our website, and your consent is not required for their use according to applicable law and therefore they cannot be turned off. We use these Cookies based on our legitimate interest to keep our website functional.
Optional Cookies are placed on your device only if you give your consent for this. Optional cookies are not strictly necessary for the functioning of the website, but for instance, they enable us to analyse the performance and design of our website (e.g., they enable us to see which sections of our website are the most popular, how much time is spent by users on each section, etc.). For such analytics, we may use third party cookies such as (without limitation) Google Analytics. Optional Cookies also enable us to record data about your actions on the browser (tracking Cookies). Such cookies may also be used for targeted marketing. We use such optional Cookies only if you give us your consent to place and use these Cookies.
Please note that the Cookies are divided into two categories with different storage times on your device. Temporary session cookies are set per each use session and stored on your device until you close your device or browser. Persistent cookies are stored on your device after you have finished browsing until they expire or are deleted.
If you want to remove or block optional Cookies described herein, you can update your browser settings. Please be aware that the rejecting of Cookies may affect your user experience on our website.
We may disclose your personal data to the following third parties:
– if permitted or required by applicable law, we submit your data to tax authorities and other authorities;
– if our trusted service providers (such as IT-service providers, payroll and accounting service providers, etc) provide services to us in accordance with our instructions, we may disclose your personal data to our service providers. In these cases, we will control and remain responsible for the use of your personal data at all times;
– statistical browsing data may be accessible to our partners, who provide us with tools for analytics;
– in connection with our merger, takeover or sale of all or part of our business as well as raising capital and investments, we may disclose your personal data to our investors, acquirers, legal advisors, tax advisors, auditors, etc;
– if we, in good faith, believe that disclosure of relevant data is necessary to protect your rights, to ensure safety, to investigate fraud or other offences or if the disclosures are necessary for the establishment, exercise and defence of legal claims. In such cases, the recipients may include law enforcement agencies, other public authorities, legal advisors and courts;
– banks and other financial service providers;
– internal and external auditors.
We make every effort to keep your personal data safe and always require a high level of security and confidentiality from our employees and partners.
Miros may transfer personal data outside of the European Economic Area from time to time. If we do so, we take all measures to ensure that transfers outside the European Economic Area are adequately protected as required by applicable law. With respect to transfers to countries not providing an adequate level of data protection, Miros bases the transfer on appropriate safeguards, such as standard data protection clauses adopted by the European Commission. If you wish to receive more information about data transfers and the safeguards that we apply to them, please contact us at the contact details provided above in section 1.
We process and retain your personal data for as long as necessary to achieve the specific purposes described in this Privacy Notice, including to comply with legal requirements applicable to us.
Most of your personal data will be retained until the end of the relevant contractual relationship. Certain personal data may be retained after the end of the contractual relationship if required or permitted by applicable law. For example, we retain the accounting source documents (e.g., copies of invoices) for 7 years from the end of the relevant financial year when a business transaction was recorded, as required by applicable law.
In some cases, personal data may be retained for a longer period if storage of personal data is required in order to protect our or any third parties’ legitimate interests, e.g. in case of a legal dispute.
We will delete or anonymise your personal data when processing is no longer necessary for intended purposes.
Subject to the restrictions and conditions set out in law, you have the following rights as a data subject:
– to request access to your personal data;
– to request rectification of your personal data;
– to request erasure of your personal data;
– to request the porting of your data from us to another controller where the processing is based on your consent or the contract concluded with you;
– to request restriction of processing of your personal data;
– to object to the processing of your personal data, for example, when we process your personal data for marketing purposes, you always have the right to object to such processing;
– to withdraw your consent where the processing is based on your consent.
If you think there is a problem with the way we are handling your personal data, you have a right to lodge a complaint to your national data protection authority in the EU/EEA, or seek judicial remedy. In Estonia, the competent supervisory authority is the Estonian Data Protection Inspectorate. You can find contact details of the Estonian Data Protection Inspectorate here: www.aki.ee. However, we encourage you to first contact us with any concerns that you may have, although you have no obligation to do so.
We use reasonable security measures (including physical, electronic and administrative) to protect your personal data from loss, destruction, misuse and unauthorised access or disclosure. For example, we only grant access to your personal data to authorised employees and contractors who need it to perform their duties.
Please note that while we take reasonable steps to protect the security of your personal information, no system completely eliminates all potential security risks.
From time to time, we may update this Privacy Notice in order to adapt it to any updates that might arise. In such a case, we will notify you via the e-mail that you have communicated us. This Privacy Notice was last updated as of the “Last updated” date shown above. The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which is accessible at https://miros.ai, unless otherwise defined in this Privacy Policy.
The first 60 seconds are spent on finding the desired product. The next 60 minutes shoppers spend browsing items they never knew they wanted. Because it’s that simple and addictive.
See yourself how your store can inspire shoppers more effectively than Pinterest or TikTok ever could.
Beyond words
Just like the name suggests:
Buying visually complex items like fashion, clothes, footwear, furniture, art, design pieces, decor… is a function of style and beauty, not features. So why do we keep making our shoppers buy these like they’re buying a book or a laptop?
Wordless Search is an AI technology that relies on shopper behavior. It recognizes browsing patterns based on which it mirrors the buying intent your shopper has, without them having to input a single word. It gives off the impression that their minds are being read.
Give your shoppers the experience they were always willing to pay a premium for. Book a demo to see how.
