8 Best Practices for AI-Powered Search Personalization - Miros

8 Best Practices for AI-Powered Search Personalization

Over 80% of consumers are more likely to buy from a brand that offers personalized shopping experiences, according to Epsilon.

E-commerce businesses that don’t use AI search personalization tools are losing revenue. Don’t let that happen to you.

Something happened in 2007 that forever changed e-commerce. A particular product came out that allowed people worldwide to carry thousands, if not millions, of retail shops in their pockets – making the user experience of online shopping incredibly convenient.

Even though the concept of m-commerce has been around since 1997, it wasn’t until about a decade later that people could start buying products online via their mobile phones. We, of course, must thank Steve Jobs and his iPhone for that, as this technology revolutionized the e-commerce industry like nothing before.

A similar revolution is taking place as we speak with AI search personalization.

Just like mobile commerce improved user experience optimization across the e-commerce industry, AI search personalization and visual AI product discovery tools are now changing how shoppers find the items they want to buy.

The Need for AI Search Recommendation

Ok, we know that the phrase paradigm shift is being overused lately, but AI search personalization does bring in a new era of how search engines understand user intent. This ongoing transformation is rooted in the technical sophistication of machine learning in search and AI algorithms, which excel at analyzing patterns in user behavior to tailor true product personalization.

According to 2023 research by Statista, “50% of surveyed Millennials would like to have personalized products recommended when shopping online, an option which appealed to 42 percent of Gen X online shoppers.”

The global market for AI in retail was valued at $4.84 billion in 2021, while it is estimated to grow continually and reach $31.18 billion by 2028.

This is why e-commerce businesses must implement AI search personalization and personalized search algorithms into their platforms to improve the shopping experience for their customers and stay relevant in the market.

AI search personalization

Key Takeaways

  • E-commerce personalization is complex, slow, and ineffective without AI search personalization.
  • AI search personalization vastly enhances user experience and boosts engagement by utilizing ML-based search algorithms and generative and visual AI to better understand and predict user intent.
  • Actionable insights from a detailed analysis of user behavior and preferences, paired with successful integration of behavioral data, are crucial for effective search personalization.
  • Using powerful AI algorithms and Machine Learning in search allows for customized search results and coming up with dynamic user profiles for more effective content personalization.
  • Making the shopping journey shorter and improving overall customer experience via AI search personalization boosts sales, strengthens customer relationships and retention, and improves e-commerce ROI.

Product Search Personalization Is Hard and Costly Without AI

Businesses that do not adopt AI technologies for e-commerce personalization and product recommendation face numerous challenges in providing effective and efficient product personalization to their respective shoppers.

Some of the main pain points include:

Inefficient Data Insights – The volume of customer data proved overwhelming for manual analysis, slowing down proper collection and use of valuable insights efficiently.

Scalability Problem – As e-commerce platforms expanded, scalability became a concern, with manual processes struggling to adapt to the demands of a growing customer base.

Bad Real-Time Personalization – Dynamic personalization is difficult without sophisticated algorithms that deliver accurate and timely recommendations.

Low-Engagement Cross-Channel Personalization – Without AI, businesses face issues crafting personalized experiences across various channels, leading to generic recommendations and a lack of engagement.

The adoption of AI in e-commerce addressed these challenges, automating the analysis of vast datasets, improving scalability, enabling real-time e-commerce personalization, and boosting product recommendation accuracy, resulting in a better and more engaging customer experience.

How to Boost Your E-Commerce Business With AI Search Personalization

1. Understand User Behavior and Preferences With AI and ML

All human beings share a need to be understood. That’s why each e-commerce business must fully understand what their shoppers want to buy and how they want to buy it. This is done by collecting data to identify patterns strategically. Granular analysis helps uncover nuanced preferences and enables a personalized experience.

As effective AI personalization relies on sophisticated models that process vast datasets to dynamically predict and respond to user needs, integrating behavioral data is a must. Insights about search history and click-through rates provide a multi-dimensional understanding of individual interests.

However, be sure to avoid a one-size-fits-all approach in deploying AI-powered personalization features.

Instead, allow users to discover content relevant to their unique needs and wants. This will transform a generic e-commerce search tool into an intuitive personalization engine that will significantly enhance user satisfaction and engagement.

Don’t forget that modern consumers value the freedom to explore and discover products organically without feeling overly directed by the underlying AI systems. Therefore, a thoughtful application of machine learning in search should enhance and not dictate the product discovery experience, ensuring that personalization feels like a natural extension of the user’s desires and search behaviors.

2. Continuous Improvement through Feedback Loops

Incorporate feedback loops for continually refining and enhancing personalized search algorithms through AI technologies that analyze consumer behavior and their interactions with search results and personalized ads.

This is critical for the dynamic, real-time optimization process.

By measuring conversion rates and user engagement, these insights enable a deeper understanding of what your shoppers seek and how they react to presented products.

When you implement this strategy, your e-commerce recommendation system will fine-tune AI algorithms to deliver more precise and relevant items in their feed, allowing shoppers a buying experience where personalization enhances rather than limits their shopping freedom.

3. Keep Up with AI-Powered E-Commerce Search Technology Trends

E-commerce platforms that want to stay ahead of the curve must implement emerging AI-driven technologies like generative AI, user behavior algorithms, wordless search, visual AI tools, and NLP-based methods to improve search relevance, personalization, and overall CX.

AI-based wordless search, for example, provides a much smoother shopping journey than using text to search for the products you want. It uses visual search patterns and AI to read product photos and more easily put the right items in front of the shopper.

Visual AI photo search tools are great at eliminating the pain points online retailers are facing as they speed up product discovery and bring in higher conversion rates.

It’s almost like the search engine is reading the shoppers’ minds and putting just the right products in front of them.

Implement the Visual AI E-Commerce Tool With Miros.ai

Miros.ai is a visual AI tool that effortlessly integrates with your e-commerce platform and gives your consumers a faster and hyper-personalized online shopping experience. It helps them find the products that fit their style but can’t be easily described using keyword-based search.  

According to our research, 99% of products on an e-commerce website are never discovered by your shoppers due to inefficient search methods.

That’s a huge profit loss.

Luckily, Miros.ai can enable your visitors to find exactly what they are looking for in under 1 minute and will end up browsing your products for at least 60 minutes more.

It improves personalization while removing the need for cookies and metadata. Your shoppers will quickly find exactly the products they like and get recommended only the items relevant to that particular search.  

And they don’t have to give away a single piece of private data.

How does it work?

Easy. The shopper simply inputs a single query, and by clicking on a couple of images, our visual AI photo search technology reads what’s in the pictures and brings only relevant products to their feed, perfecting product recommendations.

Here’s a quick example:

Imagine a shopping experience that mirrors the addictive and effortless engagement of social media platforms like TikTok or Pinterest.  

Want to boost your e-commerce revenue with our simple AI search personalization and product discovery tool?

Book a Quick Demo.

Wordless Search

What is it?

Just like the name suggests:

Search without using a single word.

Buying visually complex items like fashion, clothes, footwear, furniture, art, design pieces, decor… is a function of style and beauty, not features. So why do we keep making our shoppers buy these like they’re buying a book or a laptop?

Wordless Search is an AI technology that relies on shopper behavior. It recognizes browsing patterns based on which it mirrors the buying intent your shopper has, without them having to input a single word. It gives off the impression that their minds are being read.

Book a demo

Learn about Wordless Search

Give your shoppers the experience they were always willing to pay a premium for. Book a demo to see how.