About Us - Miros

Making computers listen to customers

Miros is building a future where online shoppers don’t have to translate what they want, just so a computer could understand. Instead they can communicate with computers as if they would with a friend, in an intuitive, conversational fashion.

Beyond words

Our mission and vision

Building a new future

Miros is a deep tech company dedicated to building out a next generation of Human Computer Interaction (HCI). We believe that computers could have the potential to understand humans much better and deeper, but currently they don’t know how to listen.

Miros is on a mission to build a future where users don’t have to translate their wishes in order to cater to the needs of computers, but can instead interact with computers in a humanly intuitive, conversational fashion.

Built on a strong foundation

After our founders Heikki, Diana and Paul solved the sizing recommendation problem with their previous startup Fits.me, and sold it to Rakuten, they realized there’s a much bigger problem at play.

Online shoppers can’t find what they’re looking for 9 out of 10 times. Especially when it comes to visually complex products that are hard to describe using words and categories.

So in 2019, they founded Miros (then FIND.fashion). They started by gathering the brightest AI and ecommerce minds from companies like Rakuten, Zalando, Bolt, and by partnering with Europe’s top 1% computer vision AI research institution iCV Lab (research partly funded by European Union’s innovation programs).

In addition, Miros has official partnerships with SAP, NVIDIA and PwC, and is trusted by strong investors including Techstars, Tera, Day One Capital, Specialist and more.

Taking the lessons learned from the fashion space, Miros is bringing Wordless Search to new verticals like footwear, furniture, decor, stock images and more.


Some of the customers we are working with

Layer 3
Group 34580

Join Miros

At Miros, we build innovative stuff, we make people reconsider how they’re looking at the world around them and we want to build one of the most valuable companies that ever existed. Why?

Because we want to make such a big difference, that it changes the whole world. Otherwise, it’s not even worth doing. Want to be a part of this?

Wordless Search

What is it?

Just like the name suggests:

Search without using a single word.

Buying visually complex items like fashion, clothes, footwear, furniture, art, design pieces, decor… is a function of style and beauty, not features. So why do we keep making our shoppers buy these like they’re buying a book or a laptop?

Wordless Search is an AI technology that relies on shopper behavior. It recognizes browsing patterns based on which it mirrors the buying intent your shopper has, without them having to input a single word. It gives off the impression that their minds are being read.

Book a demo

Learn about Wordless Search

Give your shoppers the experience they were always willing to pay a premium for. Book a demo to see how.