About Us - Miros
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Making computers listen to customers

Miros’ AI technology allows shoppers to communicate their preferences through their natural browsing behavior, without relying solely on words. After all, a picture is worth a thousand words.

Beyond words

Our mission and vision

Building a new future

The futuristic vision of discovering products visually and intuitively is now a reality with Miros.

As a deep tech company pioneering the next generation of Human-Computer Interaction (HCI), we believe that computers can better understand human needs, but they currently lack the ability to truly listen. At Miros, we’re bridging that gap, making human-computer interactions as natural and intuitive as a conversation.

Built on a strong foundation

Our founders Heikki, Diana and Paul aren’t new to the field. Collectively, they solved the sizing recommendation problem with their previous startup, Fits.me, and sold it to Rakuten. However, they soon identified a much larger underlying problem; 9 out of 10 times online shoppers can’t find what they’re looking for. It’s because of the visually complex products that are hard to describe.

In 2019 they founded Miros (then FIND.fashion). Miros brings together the brightest minds in AI and e-commerce from industry giants like Rakuten, Zalando, and Bolt. We've partnered with Europe's elite iCV Lab, ranked in the top 1% for computer vision AI research and backed by the European Union's innovation programs.

Our cutting-edge technologies have earned the trust of major corporate partners like SAP, NVIDIA, and PwC. Miros is also backed by an impressive consortium of investors including Techstars, Tera Venture Capital, Day One Capital, and more.

Taking insights from the fashion industry, Miros is expanding Wordless Search to other areas such as footwear, furniture, décor, stock images, and beyond.

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Some of the customers we are working with

Union
Layer 3
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Group 34580
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Join Miros

At Miros, we create groundbreaking innovations.

Why? Because we want to make a difference so big, it changes the world. If it’s not world-changing, it’s not worth doing.

Ready to be part of something this big?

Wordless Search

What is it?

Just like the name suggests:

Search without using a single word.

Buying visually complex items like fashion, clothes, footwear, furniture, art, design pieces, decor… is a function of style and beauty, not features. So why do we keep making our shoppers buy these like they’re buying a book or a laptop?

Wordless Search is an AI technology that relies on shopper behavior. It recognizes browsing patterns based on which it mirrors the buying intent your shopper has, without them having to input a single word. It gives off the impression that their minds are being read.

Book a demo

Learn about Wordless Search

Give your shoppers the experience they were always willing to pay a premium for. Book a demo to see how.