Miros’ AI technology allows shoppers to communicate their preferences through their natural browsing behavior, without relying solely on words. After all, a picture is worth a thousand words.
Beyond words
At Miros, we are building a new future where discovering products visually and intuitively is a reality. Our mission is to make online shopping effortless by enabling computers to understand human preferences without relying solely on words.
As a deep tech company leading the next generation of Human-Computer Interaction (HCI), we believe computers can better understand human needs, but they lack the ability to truly listen. We are bridging that gap, making interactions with technology as natural as a conversation.
Our vision is a world where technology listens, learns, and responds like a helpful assistant, making every online interaction seamless and intuitive.
Built on a strong foundation
Our founders Heikki, Diana and Paul aren’t new to the field. Collectively, they solved the sizing recommendation problem with their previous startup, Fits.me, and sold it to Rakuten. However, they soon identified a much larger underlying problem; 9 out of 10 times online shoppers can’t find what they’re looking for. It’s because of the visually complex products that are hard to describe.
In 2019 they founded Miros (then FIND.fashion). Miros brings together the brightest minds in AI and e-commerce from industry giants like Rakuten, Zalando, and Bolt. We've partnered with Europe's elite iCV Lab, ranked in the top 1% for computer vision AI research and backed by the European Union's innovation programs.
Taking insights from the fashion industry, Miros is expanding Wordless Search to other areas such as footwear, furniture, décor, stock images, and beyond.
Our cutting-edge technologies have earned the trust of major corporate partners like SAP, NVIDIA, and PwC. Miros is also backed by an impressive consortium of investors including Techstars, Tera Venture Capital, Day One Capital, and more.
Co-founder & CEO
Heikki is a serial entrepreneur passionate about transforming online shopping. He co-founded Fits.me, which Rakuten acquired. Heikki brings extensive experience in e-commerce innovation.
Co-founder & CPO
Mart shapes our product vision. At Bolt, he helped create products used by millions every day. Mart focuses on making shopping easier and more enjoyable.
Co-founder & Chief Scientist
Paul leads our scientific research. An expert in AI and machine learning, he ensures our technology stays at the forefront.
Chief Revenue Officer
Jack drives our growth and partnerships. At Zalando, he contributed to their e-commerce success. Jack works to help businesses benefit from our AI solutions.
Join Miros
At Miros, we create groundbreaking innovations.
Why? Because we want to make a difference so big, it changes the world. If it’s not world-changing, it’s not worth doing.
Ready to be part of something this big?
Trusted by top retailers worldwide
The first 60 seconds are spent on finding the desired product. The next 60 minutes shoppers spend browsing items they never knew they wanted. Because it’s that simple and addictive.
See yourself how your store can inspire shoppers more effectively than Pinterest or TikTok ever could.
Join the Miros community and receive expert advice on driving growth through AI-powered product discovery.
We’re thrilled that you’re interested in experiencing how Miros can enhance your eCommerce strategy. Our team is already reviewing your request, and we’ll be in touch soon to discuss the next steps and schedule your personalized demo.
