Miros is building a future where online shoppers don’t have to translate what they want, just so a computer could understand. Instead they can communicate with computers as if they would with a friend, in an intuitive, conversational fashion.
Beyond words
The project activities include applied research and product development, focusing on improving the AI solution, user experience, and integration process. This involves optimizing the software, backend architecture, and integration modules for minimal retailer involvement, and conducting validation studies in collaboration with different retailers.
The goal of the project is to develop an AI-driven subconscious fashion search engine that improves online shopping by using users' emotional reactions to images, helping them find fashion items that match their personal taste.
The result of the project will be a developed and validated prototype of the AI-driven subconscious fashion search engine, optimized for seamless integration with online retailers and enhancing users' shopping experience.
Grant amount: 722 420 EUR
The first 60 seconds are spent on finding the desired product. The next 60 minutes shoppers spend browsing items they never knew they wanted. Because it’s that simple and addictive.
See yourself how your store can inspire shoppers more effectively than Pinterest or TikTok ever could.
Beyond words
Just like the name suggests:
Buying visually complex items like fashion, clothes, footwear, furniture, art, design pieces, decor… is a function of style and beauty, not features. So why do we keep making our shoppers buy these like they’re buying a book or a laptop?
Wordless Search is an AI technology that relies on shopper behavior. It recognizes browsing patterns based on which it mirrors the buying intent your shopper has, without them having to input a single word. It gives off the impression that their minds are being read.
Give your shoppers the experience they were always willing to pay a premium for. Book a demo to see how.
