Search in ecommerce is a vital part of customer experience. Did you know that 69% of shoppers go straight to the search bar when they visit online retailers? The problem is that 80% leave because of a bad search experience.
This means that they cannot find the products they need in a simple and quick way.
Improving search in ecommerce means improving customer experience. And higher customer satisfaction brings more sales and long-term customers.
Why is Good Search in ecommerce so Important?
Improves and Speeds up User Experience
We all know that our time here on earth is precious. Nobody wants to waste a second doing the things they don’t like.
And nobody likes to wait for a service.
This is why shoppers want to get to the product or service they need as quickly and easily as possible. An effective search mechanism and relevant results solve this. When search results align with your shoppers’ expectations, it leads to a more enjoyable shopping experience.
Increases Conversion Rates
If your customers get relevant search results through a smooth search experience, they’re more likely to complete a purchase.
Provides Better Personalization
An intelligent search system learns from user behavior and preferences over time. The search brings more personalized results by analyzing what customers click on, add to their carts, and ultimately purchase.
Boosts Customer Confidence and Trust
Imagine entering a physical store to buy a shirt and not finding a section that sells shirts. You explore the entire store, but there are no shirts, even though they sell them.
It’s frustrating.
And it’s not how Smart Merchandising is done.
The same applies to digital retailers. An efficient search in ecommerce understands shoppers’ needs and quickly delivers what they seek, boosting their confidence in your brand and building trust.
Improve Your Search in ecommerce With Miros.ai
Miros.ai is a visual AI and photo search solution that helps your shoppers get exactly the products they search for in under 60 seconds.
The tool understands what’s in product photos and uses this data to deliver only relevant products in search results. Even without the need for cookies, metadata, or search filters that are slowing down the search in ecommerce.
Just pure, visual AI search magic! Here’s a quick example of how it works:
Interested? Let’s book a quick demo with the Miros team and see how your search results instantly become more relevant.
