“AI is the catalyst for a new era of personalized customer experiences, where businesses can build lasting relationships, setting new standards for customer satisfaction.” – Jane Smith, Customer Experience Expert.
Good businesses improve customer experience (CX) to get positive reviews online. Great businesses do it to build solid and long-lasting relationships with their customers.
Another thing great businesses do?
They use AI to improve CX and boost revenue.
It’s called AI Customer Experience, and everybody’s using it! Here’s an interesting graph showing how powerful AI tech can improve KPIs like Customer Retention or Customer Satisfaction.
What is AI Customer Experience?
AI customer experience involves using advanced technology like machine learning, visual AI search, chatbots, and conversational applications to improve customer journey and make the interaction more effective.AI customer experience solutions can quickly process large amounts of data and then use that data to better understand and address consumers’ needs.Here’s a graph showing what AI is being used the most in CX:
One quick look at this chart, and you realize that modern companies must not ignore the potential of AI tech.
How to Use AI to Improve Customer Experience
You can use AI customer experience in the following three ways:
Personalized Recommendations
Efficient Customer Support
Quicker Customer Journey Through Visual AI SearchPersonalized Recommendations
“Customers are now expecting 90% or more levels of personalization. Generative AI is clearly going to be a game changer here,” says Pasquale DeMaio, vice president of AWS Amazon Connect.
And AI-enhanced solutions can help you improve it. By analyzing user behavior, purchase history, and demographic information, you can provide a personalized shopping experience that feels custom-made for each individual.
This not only saves time for your customers but also increases the likelihood of conversions and is a great way to approach smart merchandising.
Efficient Customer SupportNothing frustrates customers more than long wait times or ineffective support. AI-powered chatbots are changing the game in customer service.
They understand and respond to customers in real time. They can provide immediate answers to frequently asked questions, freeing up human agents to focus on more complex issues.
This improves response times and ensures consistent and accurate information delivery, enabling you to provide non-stop support without compromising quality.
Quicker Customer Journey Through Visual AI SearchVisual AI search solutions offer a quick and easy way to improve customer experience, especially for online retailers.
Our visual AI search tool, Miros.ai, is one such solution. It uses AI technology to understand what is in the product photo the customer is looking at and applies this data to help the shopper quickly get the exact product they had in mind.
Here’s a quick demo of how it works:
This shortens the customer journey and allows the shopper to have a fun TikTok-like shopping experience while it helps e-commerce businesses boost important KPIs and – ultimately – revenue. Want to try Miros and boost your own revenue? Book a personalized demo with our team!
