Some 30 years ago, a simpler form of AI started being used in healthcare. It was then known as “computer-aided detection,” and it forever changed the way we detect illnesses through medical imaging.
Thanks to AI’s ability to read and analyze complex visual data, diagnoses have become faster, more accurate, and, most importantly, life-saving.
But this extremely vital use of AI is just the tip of the iceberg. This same cutting-edge technology is now reshaping almost every aspect of our daily lives.
One of those aspects is the way we use search engines.
AI-powered search engines, especially those that use visual AI search tech, are transforming how we:
- Discover information
- Perform our day jobs
- Find the content we like
- Shop …and do many other daily activities.
The use of a powerful AI internet search engine, especially when aided by visual AI-based tech and wordless search, makes our online experiences:
- Smoother
- More intuitive
- Remarkably more efficient.
The Future of Search Engines is Now, and it is AI-Driven
A big shift in AI tech and search engines is happening as we speak.
There are 1.13 billion websites currently on the web, with god-knows how many pages in total. Search engines must find the quickest way to figure out which of those is relevant to you for that particular search.
And that’s where the AI steps in.
AI-driven search engines use sophisticated algorithms, machine learning, and natural language or visual processing to understand what you want and why you want it. They adapt, learn, and refine results over time, providing exactly the content, service, or product you had in mind just a few seconds ago.
It’s like mind reading, which is highly useful in ecommerce.
How Visual Search Engines Impact Ecommerce
Picture this: you see a pair of shoes in a magazine, on someone’s feet, or even on a billboard. Instead of wracking your brain to come up with the right words to find them online or in your favorite online store, you simply use Wordless Search and let the Visual AI search engine do the rest.
This is the power of visual search. And it’s an obvious game-changer for the ecommerce industry.
The industry has yet to reach its maximum potential. Yes, it is currently struggling to do so, even though the potential of global ecommerce is enormous. Sales are expected to reach $5.8 trillion in 2023, with an $8+ trillion forecast for 2027.
Still, certain KPIs keep falling. Let’s look at the customer satisfaction graph with Amazon.com from 2000 to 2022.
This means that the consumers are not getting the shopping experience they want. But AI-based visual search tools are now changing things forever.
Online shoppers want to buy products just like they use TikTok or Pinterest.
No more guessing about product names or scrolling through endless lists. An AI search engine with powerful visual search brings a new level of:
- convenience
- quickness
- accuracy
- and fun
…to online shopping.
Why You Should Optimize for Visual Search
It’s all about adapting to customer behavior to achieve the full potential of your business.
The customer wants to get the desired product quickly and with less browsing. Optimizing for visual AI photo search brings many advantages, including:
- better user experience
- improved customer satisfaction
- more returning customers
- boosted AOV and conversions
So, be sure your product images are easily recognizable, easily searchable through visual AI, well sorted, and optimized for mobile.
How to Optimize Your Images for Visual Search
Have High-Quality Photos – Invest in professional-grade photographs that show your products in the best possible light. Clear, well-composed images are more likely to be accurately matched in visual search results.
Alt Text and Descriptions – Although not too relevant for all visual AI photo search tools, taking care of alt text and descriptions for your images can’t hurt.
Structured Data Markup – Implement structured data markup, such as Schema.org, to provide additional context about your images.
Mobile Optimization – Over 70% of the web traffic is from a mobile device, so your images MUST be easily viewable and navigable on smaller screens.
Why Will Visual Search Replace Keywords?
Text-based search is slow.
Words often fail to describe an exact product you have in mind. This leads to multiple search attempts, opening too many new tabs, endless scrolling… and, in many cases, you don’t get exactly the product you want.
Visual AI search is the future of search engines.
It breaks language barriers, understands context, and allows users to express their intent through images. It’s like mind reading, and its full potential can now be seen in ecommerce.
Embracing the Future of Search Engines & Ecommerce with Miros
With Miros.ai, your ecommerce business will give your visitors a quick and streamlined shopping experience that will help them find just the product they want in under 60 seconds.
Miros is a Wordless Search and product discovery tool that reads what’s in a product photo and then provides a whole wall of actually similar products to the shopper, shortening their buying journey.
The customer can input none or maybe one text-based search, click on a product photo they like, and then, through a couple of clicks more, get a well-personalized feed of products that fit their search intent perfectly.
Just like this example:
There is no need for website cookies. No need for metadata. Just a quick boost in your sales with a small, easy-to-implement visual AI photo search tool.
Ecommerce platforms that use Miros quickly see a 4.7% increase in conversion rate, an 8% boost in AOV, and a 19% rise in GMV, with visitors who buy via Miros bringing in 2.6x more revenue per shopper than the control group.
Want to see similar boosts in KPIs for your business? Book a quick demo here to let our team demonstrate the power of Miros and help you see the future of search engines.
