The Importance of Brain Speed in Visual Processing for E-Commerce - Miros

The Importance of Brain Speed in Visual Processing for E-Commerce

"The human brain is an incredible pattern-matching machine." - Jeff Bezos.

Learn how the speed of brain processing information, primarily visual data, can be used to boost your ecommerce business.

People are visual beings. Although we rely on 5 different senses to experience and interact with the world, one sensory organ (or two, for that matter) can receive and process the largest amount of data.

It’s the eyes.

Ok, maybe not those eyes. But, you see, the power of human sight is impressive.

This cool study from MIT shows that our eyes act like super-speedy concept finders. Our brains are constantly working to figure out what we’re looking at, even at lightning-fast speeds.

This means that the eyes are perfectly made to provide brain processing information, allowing the brain to process data quickly enough so the eyes know what should be looked at next.

How Fast Does the Brain Process Visual Information?

It’s 13 milliseconds per image. That’s fast.

To put this speed in a real-world context, it takes about 100 milliseconds to press a key down on your keyboard and release it while typing.

The MIT research team found that our brains can get the meaning of images even when they’re shown at 13 milliseconds per image. This means that our brain can process visual information at 75 frames per second.

But guess what?

If the images are meaningful to the observer’s intent, like faces or cool products, our brains can process the images even faster and keep thinking about them long after we’ve seen them.

Our Brains Were Built for Visual Information

When it comes to processing information, our brains have a particular desire for visuals. Research has shown that nearly 90% of the information transmitted to our brains is visual.

Visual Processing for E-Commerce

That’s a staggering amount.

Our brains are like superstar detectives, always on the lookout for:

  • Patterns
  • Colors
  • Shapes

Visual images improve our understanding and learning by 400% by increasing the human bandwidth and capacity to process large amounts of new information. Research by 3M recognized that the brain processes visual information 60,000 times faster than text.

It’s like our brains have a secret love affair with visuals, making them the ultimate information sidekicks.

The MIT experiment demonstrated that the human brain can extract meaningful ideas, details and patterns from a scene in a matter of milliseconds. This speed is crucial for our ability to navigate the world, react to stimuli, and make quick decisions.

Like quick purchasing decisions.

Why is This Brain Processing Information Critical for Ecommerce?

The takeaway for online retailers here is that they need to keep up with new technologies while at the same time not forgetting basic biology lessons that can teach us plenty. It is exactly in this symbiosis that lies the secret to improving the ROI within ecommerce.


Wordless search and visual AI product discovery tools.

The future of online shopping is about making us all feel like we have a personal shopping assistant. This is already possible through wordless search tools that improve and speed up product discovery on e-commerce platforms.

These solutions use AI-based visual processing to help shoppers get the product they want in their search results as soon as possible. They get a TikTok-like shopping experience that is fun and engaging, and your e-commerce business makes more money by improving customer journeys.

Customer experience is crucial for success in B2C environments:

The best way to improve customer journey in e-commerce is to allow your shoppers to remove the limitations of words and find the product they want through a quick search and a couple of clicks.

These visual AI-based product search and discovery tools use machine learning to understand the shoppers’ intent and recognize objects in product photos and videos so they can return more relevant results. Even if the shopper can’t accurately describe the product they seek, something that’s very common in the fashion industry.

60 Seconds is All it Takes – With

What if I told you that you can improve your e-commerce business revenue while at the same time getting rid of the following:

  • Slow, text-based search for your shoppers
  • Cookies
  • Extensive metadata hassle

Well, that’s precisely what Miros can bring to the table. is a wordless search tool based on visual AI and photo search solutions. It helps your shoppers get exactly the products they search for in under 60 seconds.

It’s like search magic! Here’s a quick example of how it works:

Miros will enable your customers to find exactly what they are looking for in 60 seconds. And will make them browse your products for at least 60 minutes more, effortlessly blending personalization and efficiency.

We work with platforms from various industries, including:

Imagine a shopping experience that is just as addictive and feels like a swipe-happy activity of social media platforms like TikTok or Pinterest.

Interested? Let’s book a quick demo with the Miros team and see how we can help your e-commerce platform skyrocket.

Wordless Search

What is it?

Just like the name suggests:

Search without using a single word.

Buying visually complex items like fashion, clothes, footwear, furniture, art, design pieces, decor… is a function of style and beauty, not features. So why do we keep making our shoppers buy these like they’re buying a book or a laptop?

Wordless Search is an AI technology that relies on shopper behavior. It recognizes browsing patterns based on which it mirrors the buying intent your shopper has, without them having to input a single word. It gives off the impression that their minds are being read.

Book a demo

Learn about Wordless Search

Give your shoppers the experience they were always willing to pay a premium for. Book a demo to see how.