The Power of AI: How to use AI in the fashion industry - Miros

The Power of AI: How to use AI in the fashion industry

Artificial intelligence (AI) transforms the fashion industry in many ways, from predicting trends to personalizing the shopping experience. In this article, we'll explore how AI is being used to improve retail fashion, apparel design, and customer personalization.

Fashion is a tricky industry. One day, a certain trend is all over Instagram and social media, and just like that, the next day, it’s outworn.

What if there was a way to predict the future of fashion?

What if there was a way to know what consumers will want to wear before they even know it themselves?

That’s where artificial intelligence (AI) comes in.

The fashion industry is a $1.7 trillion giant, and AI is helping meet the demands of its customers. Customers get what they want when they want it. They have control over design, production, marketing, and sales. Artificial intelligence helps customize shopping, forecast trends, and simplify supply chains.

The next thing to make customers get things even faster would be reading their minds – and as of 2023, AI has never been closer to that achievement.

How is AI Improving Retail Fashion?

AI in Apparel Design: Revolutionizing Personal Style

Generative AI algorithms, powered by deep learning, are capable of generating new and unique designs by learning from vast datasets of fashion trends, styles, and consumer preferences. With the rise of generative AI and the use of Data Science in fashion, It shouldn’t come as a surprise that customers will be able to design their own garments in the near future. It has started by using tools like MidJourney to create compelling designs and use generative AI for profit.

AI in Customer Personalization: Supply Chain Management

Artificial intelligence (AI) is transforming supply chain management in fashion by helping businesses to make better decisions about what to stock, when to stock it, and how to get it to customers quickly and efficiently.

For example, SHEIN is creating a dynamic supply chain that collects data on customer behavior, social media trends, and real-time market insights to forecast demand for products. Shein then uses this information to make informed decisions about what to design, how much to produce, and when to produce it.

AI in Visual Search: Finding the Perfect Style with Ease

AI tools for searching can enable visual search capabilities, allowing customers to find hard-to-describe visual products—a combination of a Visual AI and an AI-based product search and discovery platform. AI search engines enable retailers to analyze customer data and provide personalized product recommendations and offers, enhancing customer satisfaction and loyalty.

Real brands that are boosting with AI

A case of business transformation through AI would be momox fashion. The German second-hand online retailer with a vast catalog of over 2,000 garments, was facing an overstock.

That’s where Miros came in.

Miros’ Wordless Search helps users find in less than 60 seconds what’s on their mind. After implementing the tool, there was a noticeable shift in customer engagement and loyalty. Active users who engaged with the tool saw a noticeable uplift in Gross Merchandise Volume (GMV), Average Order Value (AOV), and Average Revenue per User (ARPU), with increases ranging from 10% to 19%.

Miros has helped Momox Fashion achieve its goals of streamlining the shopping experience, maintaining operational efficiency, and enhancing customer engagement and loyalty, all possible through AI.

Your users find what they love in less than a minute

The first 60 seconds on your website mirror exactly what your users are looking to buy. Helping them exceed their expectations can help them stay for an hour or more, browsing for things they never knew they wanted and now can’t live without.

Our AI-powered search at Miros helps your customers find their favorite products without using words and inspires them to find what they love better than Pinterest or TikTok ever could.

Ready to boost your website’s visitor retention and profitability? Book a demo today.

Wordless Search

What is it?

Just like the name suggests:

Search without using a single word.

Buying visually complex items like fashion, clothes, footwear, furniture, art, design pieces, decor… is a function of style and beauty, not features. So why do we keep making our shoppers buy these like they’re buying a book or a laptop?

Wordless Search is an AI technology that relies on shopper behavior. It recognizes browsing patterns based on which it mirrors the buying intent your shopper has, without them having to input a single word. It gives off the impression that their minds are being read.

Book a demo

Learn about Wordless Search

Give your shoppers the experience they were always willing to pay a premium for. Book a demo to see how.