Back in 2010, one ecommerce brand started using a new smart merchandising hack that changed this industry forever.
It was a simple widget called “customers who bought,” For online shoppers, it did nothing more than recommend additional products based on their shopping preferences.
For this brand’s revenue, it did wonders, further establishing them as the pioneers of ecommerce personalization.
The brand is, of course, Amazon.
This little ecommerce personalization hack gave them a huge competitive advantage back in the day but is still bringing them big revenue. Around 35% of Amazon’s sales come directly from personalization efforts, with 56% of these shoppers more likely to be repeat buyers.
Using smart merchandising and an effective ecommerce personalization strategy have become a must if you want to sell anything online. Add to this mix AI photo search, and your customers will feel like they have their own personal shopper when browsing your website.And your revenue will skyrocket.
Benefits of Ecommerce PersonalizationWhen you deliver a personalized product offer to your shopper, you bring yourself the following set of benefits:Enhanced Customer ExperienceIncreased Customer EngagementImproved Customer LoyaltyHigher Conversion RatesReduced Cart AbandonmentIncreased Average Order Value
Enhanced Customer Experience – Your shoppers will have a unique and memorable shopping experience that is more enjoyable.
Increased Customer Engagement – When a visitor sees products that align with their interests, they are more likely to explore further and spend more time on your website.We all know what that means – a boost in sales.
Higher Conversion Rates – By presenting only relevant products to your shoppers, your conversion rates will rise. When customers see items that match their preferences dead on, they are MUCH more likely to buy them.
Improved Customer Loyalty – If your shopper feels understood and valued, they are more likely to return. It’s simple.
Reduced Cart Abandonment – The biggest challenge in online retail is cart abandonment. Ecommerce personalization platform can help you improve this KPI almost immediately.
Increased Average Order Value – Boost your average order values by suggesting complementary or higher-priced items based on a customer’s preferences and browsing history.Shoppers will put more items in their carts, and you will put more money in your pocket. This is why following ecommerce personalization trends is vital.
Personalize Your Ecommerce With Miros.ai
With Miros, your online shoppers will get exactly the products they need in 60 seconds or less.
This is a simple and easy-to-implement AI-based visual search tool that recognizes what’s in the product photo your shopper clicks on and uses this data to generate an entire feed of actually relevant products.
Watch this quick demo to see how it works:
As you can see, Miros helps website visitors get only relevant results with a single search input and just a couple of photo clicks.
It’s like using TikTok or Pinterest but for shopping.It also removes the need for:
- Cookies
- Metadata
- Search Filters
Want to try Miros for your own ecommerce platform?
Feel free to book a demo with our team, and we’ll be happy to show you what this AI-powered photo search can do for your revenue.
