“The most important thing in communication is to hear what isn’t being said.” – Peter Drucker.
The communication between a business and its customers is what makes or breaks a brand. This relationship should be polite, effective, and?
Quick.
According to Forbes, 86% of consumers are willing to pay more for a better, simpler, and quicker customer experience.
Your consumer knows what they want. You have it. Now it’s up to you to get that product before their eyes as quickly as possible. To do that, your product pages must be relevant for the search made by your shopper.
This is why increasing the search relevance of your products is a must.
The more relevant your products are for that particular search, the quicker your shopper will tap that Buy Now button.
How Does Search Relevance Work?
Search relevance is the art and science of presenting just the right product results to your consumers when they search for something online. It’s like having a super-smart assistant who knows you so well that they can predict precisely what you want to buy even when you cannot describe it perfectly with words.
Let’s say you want to buy yellow sneakers. Ideally, the ecommerce platform should immediately showcase just the yellow sneakers you had in mind through only one search attempt and under 60 seconds.
If the search relevance of the products is good, you will see those vibrant yellow kicks that perfectly match your taste and search intent in no time.
The technology behind search relevance involves complex algorithms that analyze various factors, including product photos, titles, descriptions, customer reviews, browsing behavior, etc.
Why is Search Relevance Important?
Better Search Relevance leads to higher customer satisfaction. When customer satisfaction goes up, your revenue can double and customer churn rates can be cut by 75% – outperforming your direct competitors like a boss (McKinsey & Co.).
1. Enhances User Experience
An efficient search experience is the base of a user-friendly platform. Customers want to be understood and their needs fulfilled quickly.
2. Increases Conversion Rates
Relevant searches bring higher conversion rates. When customers find what they want easily, they’re more likely to purchase. This not only spikes your sales but also builds trust in your brand.
3. Improves Customer Satisfaction and Retention
Remember those yellow sneakers you wanted? When you quickly find just the right ones, you’re a satisfied customer who is more likely to return.
4. Boosts Revenue
Relevant searches lead to more sales. When your customers consistently find what they desire, they’re more likely to explore, purchase additional items, and come back – boosting your revenue.
How Can You Improve Search Relevance?
1. Optimize Product Listings
Use relevant keywords in each product listing. Use clear and concise titles and descriptions that accurately represent the item. Imagine you’re the shopper – what words would you use to find this product?
2. Leverage Customer Feedback
Customer reviews are a goldmine of information. Analyze the language customers use to describe products and integrate these terms into your search algorithm.
3. Implement AI-Powered Tools
Investing in AI-powered search tools can take your relevance game to the next level. These sophisticated systems learn from user behavior and preferences, continuously fine-tuning search results for maximum relevance.
Improve Your Search Relevance and Revenue with Miros
Miros.ai is a great and simple way to boost search relevance. It’s an easy-to-implement AI-based photo search solution that will help your shoppers get to the products they want in under 60 seconds.
Watch this quick demo to see how it works:
These visual AI search tools are currently disrupting the ecommerce industry by offering three key benefits:
- Quick product discovery through
- Wordless Search
- Easier ecommerce operations (no cookies or metadata hassle)
- Increased revenue
These are just some of the many benefits this solution can bring. Want to know more? Book a demo and learn them all.
