For ON24, customer retention is a critical growth driver. While attracting first-time buyers is essential, the real challenge lies in converting them into loyal repeat customers. ON24 wanted to understand how leveraging Miros’ AI technology could influence shopper behavior and long-term customer value.
Beyond words
More repeat buyers overall
Higher chance of becoming a repeat buyer
The Miros Approach
Miros was integrated into ON24’s shopping experience to guide customers in discovering the right products seamlessly. The hypothesis was clear: if shoppers find exactly what they are looking for on their first visit, their satisfaction will translate into trust, loyalty, and ultimately repeat purchases.
The Results
The impact of Miros was clear and measurable. Customers who engaged with Miros on their first purchase displayed:
By removing friction from the discovery process and ensuring that shoppers’ first experiences were successful, Miros directly influenced not only conversion but also long-term customer retention.
The Impact on ON24
For ON24, these results validated the strategic importance of improving the first-purchase journey. Instead of relying solely on post-purchase marketing or discounts, Miros made an impact at the very beginning of the customer lifecycle.
The data showed that a better first experience translates into loyalty: customers who find the right product immediately are far more likely to come back and buy again.
For ON24, this means stronger retention, higher customer lifetime value, and a competitive advantage in a market where repeat purchases are essential for growth.
As a result, Miros is not just helping ON24 increase conversions, it is reshaping how the company thinks about customer retention. By linking product discovery directly to loyalty, ON24 has been able to deliver both immediate and long-term business impact.
Conclusion
The ON24 case study highlights one of the most powerful benefits of Miros: improving customer retention by influencing the very first purchase. With 2.3x more repeat buyers and 2.6x more repeat purchases, the results prove that when customers are guided to the right product effortlessly, they are not only more likely to buy — they are more likely to return again and again.
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