Empowering Digital Transformation: Solving the puzzle of Enhanced Customer Engagement resulted in 4.8x growth in conversion
Beyond words
Higher
conversion
Average number of items bought
Methodology:
Ravensburger: A Legacy of Play and Innovation
Established over 140 years ago, Ravensburger stands as a respected leader in the toy and game manufacturing industry. This family-owned company, headquartered in southern Germany, has established a global presence, offering a variety of engaging products like puzzles, games, books, and the Disney Lorcana trading card game.
At the heart of Ravensburger's mission is the commitment to providing enriching play and learning experiences for both children and adults. Mark Sutherland, leading their direct-to-consumer interactions, ensures that Ravensburger's online customers receive an experience that rivals the traditional retail touchpoints. The company strives to bring joy through their diverse range of products, fostering a world of creativity and learning.
Tackling E-Commerce Challenges with a Bold Vision
Ravensburger's challenge was in the digital realm: optimizing their e-commerce strategy to showcase their vast assortment of puzzles and other creative products effectively. With a catalog extending to over a thousand items, the task of effectively highlighting each product was challenging.
The conventional product listing methods on their website were insufficient, leading to many items being lost in the depths of search results. Ravensburger sought a groundbreaking solution that would revolutionize their online merchandising, enhancing the way consumers discover and engage with their products.
From my perspective, the real advantage of Miros is that it provides us a way of presenting our wide range to consumers in a method they control, which has been a significant benefit for Ravensburger.
Head of Global DTC eCommerce
Mark Sutherland
Revolution in Product Discovery
To address this challenge, Miros stepped in with a cutting-edge solution, tailored specifically to the needs of Ravensburger. This technology shifted the focus to a customer-centric product discovery journey. Utilizing advanced image analysis, Miros enabled consumers to seamlessly navigate through Ravensburger's product range based on themes and visual similarities.
This approach was particularly effective for their puzzle category, where the visual element is crucial in the buying decision. Miros' Wordless Search solution allowed for a deeper exploration of Ravensburger's offerings, ensuring that even lesser-known products received the visibility they deserved.
With the new technology, customers began to explore more products than before. The solution's ability to recommend items based on visual elements encouraged users to discover products they might not have found through traditional search methods. It also provided customers more relevant options, enhancing their confidence in making purchase decisions. Consequently, the adoption rate of the new solution tripled (3x) over the holiday season.
Transformative Results: Enhanced Engagement and Insights
The adoption of Miros' technology marked a significant turning point for Ravensburger. The company observed a remarkable 4.8x increase in conversion rates and a 14% rise in the average number of items checked out by Miros users compared to those not using the tool. These impressive figures underscored the tool's immediate commercial impact.
Beyond these metrics, the deeper understanding of customer preferences and behaviors learned from Miros' insights was invaluable. This new knowledge equipped Ravensburger with the tools to refine their product strategies and potential marketing efforts, fostering a more engaging and personalized customer journey. The collaboration with Miros not only enhanced Ravensburger's online presence but also paved the way for future innovations in customer experience and product development.
As the initial implementation was a success, Ravensburger is looking to deploy the solution in other countries, including the US, to ensure more of their customers can benefit from Miros' Wordless Search.
The first 60 seconds are spent on finding the desired product. The next 60 minutes shoppers spend browsing items they never knew they wanted. Because it’s that simple and addictive.
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